Founded in 2007 by Sarah Watson, London-based Balineum has quietly redefined the bathroom as a space deserving of considered design. What began with a small collection of luxury shower curtains has evolved into a full suite of refined bath furnishings – mirrors, hardware, lighting, washstands, and most notably, decorative tiles, which now make up over half the business.

Collaborating with family-run workshops in the UK and Italy, Balineum champions traditional techniques and handcrafted quality. Its capsule tile collections, featuring artists like Wayne Pate and Fee Greening, transform surfaces into living canvases. In 2023, the brand acquired Stoke-on-Trent’s Phoenix Tile Studio to preserve endangered skills like tube-lining and hand-cut extrusion, cementing its role as both design brand and craft custodian. Beloved by top designers, Balineum offers a luxurious aesthetic rooted in authenticity, artistry and enduring British craftsmanship.